PowerUp Presents

Player Development
Reimagined

PowerUp exists to challenge the old playbook on youth development: expensive showcases and travel team circuits, generic instruction, and guesswork disguised as a plan.

Cognitive Swing Camps is PowerUp's flagship training experience: pro-led hitting development that trains the mind and the swing through cognitive assessments, sports vision, and OptikAI reps built on real data. It's our biggest idea yet, with more on the way. Get on the list to be the first to know what's next.

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First to hear about new dates & locations
Early registration before spots open publicly
Member-only pricing on launch sessions

The Problem We Solve

Youth sports is broken.
We're fixing it.

Families are spending enormous time and money chasing development opportunities with no clear roadmap for what actually helps athletes improve. PowerUp is designed to change that by creating a smarter, more intentional model for athlete development.

No Clear Development Roadmap

Families have no way to know which investments actually drive measurable improvement.

Excessive Travel & Costly Showcases

Athletes are pushed into expensive circuits that prioritize exposure over development.

Generalized, Non-Actionable Instruction

Generic camp feedback leaves athletes without measurable outcomes or a path forward.

Access Inequality

Top-tier evaluation tools only reach well-funded, travel-ready markets.

The PowerUp Ecosystem

Four products. One mission.

Every piece of the PowerUp ecosystem connects to create a smarter, more intentional model for athlete development from the ground up.

Technology

OptikAI

PowerUp's immersive visualization and training platform. Athletes improve pitch recognition, game awareness, decision-making, and situational understanding through high-quality simulated reps, without physical wear and tear.

Curriculum

Training Curriculum

Developed alongside former professional players, coaches, scouts, and performance specialists. Emphasizes age-appropriate development, baseball IQ, vision training, cognitive development, and long-term athletic growth.

Events

Cognitive Swing Camps

Curated hitting-development experiences combining professional instruction, verified performance metrics, cognitive evaluation, sports vision training, and technology-driven feedback, with an actionable development plan for every athlete.

Cognitive Record

ARCC

The Athlete Record of Cognitive Competency turns S2 Cognition results and OptikAI decision-training data into a verified, personalized record of how an athlete sees, processes, and responds, built to improve, not just score.

ARCC — Athlete Record of Cognitive Competency

Cognitive insight,
turned into trainable decisions.

ARCC connects every S2 Cognition test and OptikAI training rep into one verified record, giving athletes, families, coaches, and recruiters a clear picture of how an athlete sees, processes, and responds under pressure.

ARCC — Athlete Record of Cognitive Competency

Objective Data

Performance

Skill Progression

Over Time

Cognitive Insights

Mental Game

Vision Metrics

Assessment

Benchmarks

Rankings

ARCC (Athlete Record of Cognitive Competency) centralizes S2 Cognition results, OptikAI decision-training data, vision metrics, skill progression, and performance benchmarks into one verified record, the single source of truth for athlete development, shared with coaches and recruiters on your terms.

One of Our Training Tools

OptikAI: Train with purpose,
not just volume.

Instead of simply training more, athletes train with greater purpose and efficiency. OptikAI delivers immersive, technology-driven reps that build the mental side of baseball, the part most development programs ignore.

Pitch Recognition

Identify pitch type, spin, and location faster through high-fidelity simulated at-bats.

Game Awareness & Decision-Making

Train situational understanding and in-game decisions without physical fatigue.

Cognitive Development

Build the mental processing speed that separates good athletes from great ones.

Zero Physical Wear

Maximize quality reps while protecting athlete health and long-term development.

Best-in-Class Hardware

Built on Apple Vision Pro for elite-level visual fidelity and performance. Also available on Meta Quest.

Hitter View

Catcher View

Umpire View

“

By the time I get up to the plate, I have already faced dozens of the exact pitches I will see in the game. That gives me an edge.

Alex Call, Outfielder, Los Angeles Dodgers

Third round draft pick. 2025 World Series champion. Playing in his 5th MLB season.

“

What impressed me wasn't the virtual reality itself, it was the realism. They can face the exact pitcher they're about to face in that game.

Joe Urso, Head Coach, The University of Tampa

Three-time defending national champions. 11 national titles, the most in Division II.

MLB Player Ambassador

2025 World Series Champion

Alex Call

Major League Player Ambassador

Drafted in the 3rd round by the Chicago White Sox out of Ball State University in 2016, Alex is a 5-year MLB veteran who capped the 2025 season by winning the World Series with the Los Angeles Dodgers. He brings that big-league experience directly to PowerUp's player development mission, helping shape training that reflects what it actually takes to perform at the highest level.

Be First In Line

New camps are coming.
Join the list.

Drop your email and we'll reach out the moment new PowerUp camps and programs are announced, starting with Cognitive Swing Camps, our flagship offering, plus early access and member pricing before registration opens.